Business of Fur


Fur has always been an integral part of fashion and even more so in the recent years as sales patterns have changed.
Consumers are increasingly engaging with fur garments and accessories through fashion shops
and boutiques rather than traditional, specialist furriers. 

Therefore the International Fur Federation had asked Helmer to concept develop a online program that could
reach out to businesses to support them in understand the material fur.  

The result is Business of Fur – a online platform  informing and inspiring about the material, the craft and the business.


Following was developed by Helmer  

- Concept development, Movie development, Web design, Graphic identity, Event production - 


Art of Craft

Online Development

Panel talk with Vogue Italia