Fur Now Campaign AW14/15


Fur Now is Fur Europe and The International Fur Federations annual fashion campaign AW14/15.
The campaign was designed to showcase the contemporary side of fur, and to show the positive development of fur as a material has taken in regard to young consumers.

The main focus was on digitalisation of the campaign, in order to meet the young generation on their own terms. The fur trade has not previously targeted communication
towards this particular consumer group.
In it's first month of the campaign, had an outreach of more than 20.000.000 consumers around the world and received positive reviews from bloggers across the globe,
such as Bryan Boy, Blond Salad and Gala Gonzales.


The Movie

Print Campaign